Sales Surge
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    🎙️Surge Sessions · Live Masterclass
    Tuesday June 16·10:00–11:00 (Amsterdam)

    Nobody replies to an email that sounds like an email

    A live masterclass by Sales Surge on how to build automated cadences that feel manual, that convert, and that you can measure on what actually matters.

    Free access60 minIncludes live Q&AFree cadence A/B test
    About this masterclass

    What is this about?

    People know within two seconds whether a message is automated. The generic opening, the overly polite tone, the call-to-action that works for everyone and therefore feels right for no one. Your prospect scans it, recognizes the pattern, and scrolls on.

    The difference between a cadence that converts and one that irritates is in details you can configure. Timing, channel choice, the first sentence, and who picks up which lead based on what. These aren't big strategic decisions. They're operational choices that make the difference between a 2% and 12% reply rate.

    Yet most teams build their outbound as if it's 2019. One template for everyone, the same three steps, and no idea which step actually makes the difference. They measure opens and clicks, but not where the lead actually drops off or gets warm.

    In this masterclass, Sales Surge shows you how to build routing and cadences that feel manual but are fully automated. We show you how to use AI for personalization without it feeling fake, how to structure your cadences per segment, and how to measure what actually works so you improve every month.

    What you'll take away

    Routing matrix

    A ready-made matrix to automatically route leads based on intent, fit and engagement. So the right person picks up the right lead at the right moment.

    Cadence templates

    Working templates for email, LinkedIn and voice you can deploy immediately. Including variants per segment and tips for the first sentence that determines whether your message gets read.

    AI personalization

    How to use AI-generated variants as building blocks for personalization. Not to write entire messages, but to create the elements that make the difference.

    Measurement plan

    A clear measurement plan that goes beyond open rates. Response rate per step, conversion per segment, and lead leakage mapped out. So you know where your cadence works and where you're losing leads.

    Who is this for?

    Sales Ops & Outbound

    Sales Ops, SDR managers and Marketing Automation specialists who want their outbound to feel like inbound. Whether you're just starting with automated cadences or looking to optimize your existing flow.

    Reserve your spot

    First registrants join a free cadence A/B test for one campaign, including a report and improvement advice from Sales Surge. You'll see exactly what can be improved.